PearlSoft Technologies

Product Marketing Manager

Role: Product Marketing Manager

4+ years

Qualification: – Bachelor’s degree in marketing, business, or a related field; MBA in Marketing
preferred.

Location: Infopark, Cochin

Responsibilities:

  • We are looking for an experienced Product Marketing Manager, who will have overall responsibility for product strategy and marketing.
  • Study company products.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Align with Product and Sales teams to develop and implement comprehensive product marketing strategies that align with the company’s goals and target audience.
  • Measure and analyse the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.
  • Deliver rapid business growth, market penetration and expansion through the development and support of a highly differentiated product portfolio and go to market strategy.
  • Develop product positioning and messaging that differentiates our products in the
    market as well as to our customers.
  • Continuously monitor and analyse market trends to identify new opportunities for
    customer engagement.

Requirements:

  • Strong written and verbal communication skills.
  • Experience in product marketing or a related field.
  • Experience conducting market research and analysing data.
  • Ability to work cross-functionally and collaborate with teams across the organization.
  • Strong project management skills and ability to manage multiple projects
    simultaneously.
  • Experience developing go-to-market strategies for new product launches.

If you are passionate about bringing innovative products to an underserved market and
have the skills to help our company grow, we would love to talk to you.