DIGITAL MARKETING EXECUTIVE/SEO ANALYST

PearlSoft Technologies LLP is looking for an experienced SEO Analyst / Digital Marketing Executive to plan, implement, and manage our digital marketing strategies. The ideal candidate will be responsible for improving online visibility, driving organic traffic, and executing performance-driven marketing campaigns. 

Key Responsibilities 

• Develop and execute effective SEO strategies (On-page) 

• Perform keyword research, competitor analysis, and SEO audits 

• Optimize website content, landing pages, and blogs for search engines 

• Monitor website performance using tools like Google Analytics, Search Console, and SEO tools 

• Manage link-building strategies and outreach campaigns 

• Plan and execute digital marketing campaigns across platforms (Google Ads, social media, email marketing, etc.) 

• Track, analyze, and report campaign performance and ROI 

• Stay updated with the latest SEO trends, algorithm updates, and digital marketing best practices 

• Collaborate with content, design, and development teams 

Required Skills & Qualifications 

• 3 years of proven experience as an SEO Analyst or Digital Marketing Executive 

• Good to have Off-page, and Technical SEO experience 

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.) 

• Hands-on experience with Google Analytics, Google Search Console, and Google Ads 

• Understanding of HTML, CSS, and website architecture (basic level) 

• Experience with content marketing and social media marketing 

• Strong analytical, problem-solving, and communication skills